I was thinking of starting a really professional advertising portal for online marketing of products and services. As the idea has matured, so has the reflection in the basic price picture for a script for a professional advertising portal, in an initial stage it has risen to over EUR 9100 and has become a more risky investment. With a total cost and budget for it around EUR 30,000 the first year, you want to do a thorough market analysis first.
So we need to know if there is a market available at all or will the traditional companies with advertising services prevent another player from entering and gaining market share in the otherwise lucrative advertising market?
Will we have sufficient resources to maintain an online advertising service in the long run? And if we have to compromise on market orientation, in such a case, what market should we specialize in?
These are some of the issues we face at this stage, just before the intended comprehensive market research that we are going to start.
Online marketing resources we are going to use
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